How to Build an Email for a Zuddl Event

You can choose a tool to overhaul the email completely and custom-design it according to your requirements. To use the email builder option:

  1. Click on Edit email. This opens the editor page.
  2. You can use widgets from the left navigation option, such as Title, Image, Buttons, and more, to customize the design of the email entirely.

  3. Once you create the email, click the Save button. Alternatively, you can click Save and exit to save it for a one-time use or click Save as a template to keep it as a template that can be reused later.

Ensure you do not remove the Unsubscribe special link “Click here to unsubscribe. from the template”

You can click  Revert to the Original to reset your changes to the original template or click  Edit email to go back to editing.

This resetting is done to prevent any accidental misfires during trial runs. Conversely, changing the event date or time in the email does not change the actual event date or timing.

How to customize email

There are primarily two types of variables you can work with when customizing your email:

  • Merge tags
  • Special links

How to use Merge Tags

Merge tags are dynamic variables that you can easily insert in your emails for which Zuddl fetches the value from the backend. For example, you can add the ‘User name’ merge tag to your email template, and Zuddl will automatically fetch the names of all the attendees to whom this email is sent. So each attendee would receive personalized emails.

To use merge tags:

  1. Select any text variable enclosed in the blue dotted box.
  2. Click on the Merge tags option on the rich-text toolbar.

    Note: A blue dotted box represents a merge tag in a template.
  3. Select the desired merge tag from the list.

This will add the merge tags at your cursor position.

Note: The merge tags, “QR code image” and “Event logo,”  shouldn’t be used with text as they would render the image URL rather than the image. These are added to the list just as a reference to their codes to be used in the image component.

You can also add more merge tags by following the same steps. However, ensure that your cursor is in the right place.


The different types of merge tags are shown below:

Merge tags Description Audience
User name The full name of the attendee/speaker All users
First name The first name of the user All users
Last name The last name of the user All users
Event name The name of the event All users
Event start date The set start date of the event All users
Event start time The set start time of the event All users
Event start date time Even start date and time (shown together) All users
Event end date time Even end date and time (shown together) All users
Timezone The event timezone All users
Timezone short The event timezone in short form All users
QR code QR code for check-in Attendee & Speaker
QR code Image QR code image Attendee & Speaker
Event logo Event logo (if added) All users
Event type Type of event: Virtual, In-person, or Hybrid All users
Ticket name Name of the ticket for the attendee Attendees
Ticket amount Total ticket amount Attendees
Transaction ID Transaction ID of the purchase Attendees

How to use Special Links?

Special links are pre-defined links that can be easily added to your email template. The steps to add a special link to your email template are the same as adding a merge tag.

The types of special links are shown in the table below:

Special link Description Used for
Go to event Use this to add an event hyperlink to your email. All users
Calendar invite link Use this to add to calendar links for Apple, Outlook, Google, and Yahoo email. When a user clicks on any calendar invite link, it opens the Create Event page in the respective calendar. All users
Edit registration details Allows attendees or purchasers to edit registration details. Used mainly for registration confirmation email Attendees
Modify registration details Allows purchasers to edit registration details. Used mainly for registration confirmation email Attendees
Unsubscribe email link Mandatory link. An option for users to unsubscribe from Zuddl emails. All users