Overview
The Zuddl-Marketo integration lets you send registration and attendee activity details captured on Zuddl to your Marketo account. This is achieved by mapping Zuddl registration profile properties to Marketo Leads using 1-to-1 field mapping.
The entire integration step involves four main stages:
Currently, the following attendee activities are passed on to Marketo:
Activities - Webinar/Events
| Activity Name | Events | Webinar |
|---|---|---|
| New user registration | ✔️ |
✔️ |
| Attended | ✔️ |
✔️ |
| Polls answered | ✔️ |
✔️ |
| Questions asked | ✔️ |
✔️ |
| Questions upvoted | ✔️ |
✔️ |
| CTAs clicked | ✔️ |
✔️ |
| Attended Session Live | ✔️ |
✔️ |
| Attended Discussion Room | ✔️ |
❌ |
| Attended Booth | ✔️ |
❌ |
| Engagement Time | ✔️ |
✔️ |
| Discussion Room Engagement Time | ✔️ |
❌ |
| Session Engagement Time | ✔️ |
✔️ |
| Booth Engagement Time | ✔️ |
❌ |
| User Profile Updated | ✔️ |
✔️ |
Next step: Prerequisite